And by sheer luck, or coincidence, or fate, whichever way you want to name it, I happened to land a job in product management when it was a really hard job back then, it wasn’t even, I mean, at least in Egypt, it wasn’t really that known and there weren’t that many options then.Īnd, I cut my teeth, working in the software industry for the aerospace and automotive industry building softwares for them. However, just close to graduating I realised that sitting in front of a computer and writing code all day, isn’t necessarily my thing. Do you want to tell us a bit about your background in product? It’d be really great to tell a bit about your own product journey and how you got into product management. And we’ve put the link in the show notes if you’d like to check out the step by step guide.Īnd so without further ado, let’s chat to Abdo.Ībdo it’s so nice having you on the podcast. We caught up with Abdo Wahba, co-founder of Iqraaly and now head of product at Offerista about his journey to identify The Aha Moments in his products.Ībdo has written a great article on how to quantify The Aha Moment. And this week, funnily enough, the topic is Aha Moments. It’s exactly when we start talking to our guests. The moment at which everyone realises our podcast is amazing. Hello and welcome to the Product Experience podcast, Aha. Mind the Product also offers free ProductTank meetups in more than 200 cities. Visit to catch up on past episodes and to discover an extensive library of great content and videos.īrowse for free, or become a Mind the Product member to unlock premium articles, unseen videos, AMS, round tables, discount store conferences around the world, training opportunities and more. The product experience is brought to you by Mind the Product.Įvery week, we talk to the best product people from around the globe about how we can improve our practise and build products that people love. Let’s just get back to our great chat with that Abdo. I hope not, we need to do this again next week, but if you are captured or killed the stakeholder will disavow all knowledge of you and your… I think I need to stop doing that voice. And that article was written by Abdelrahman, aka Abdo Wahba, now CPO at Offerista Group. One day, a long time ago, I stumbled across a great article about The Aha Moment and how we identify that moment, the users just get our product. Lily, your mission should you choose to accept it is to introduce this week’s very special encore presentation. Now based in Berlin as the Chief Product Officer for the Offerista Group, he ran through his process with us.įeatured Links: Follow Abdul on LinkedIn, Twitter and keep up with his writing on Medium |Abdo’s article on Aha Moment Analysis, and the short version – 9 “quick” steps to discover your product’s Aha moment without prior knowledge of data science |Dave McClure on Pirate Metricsĭiscover more: Visit The Product Experience homepage for more episodes. To do that, he had to get to his “Aha moment”. Egyptian-born Abdelrahman (Abdo) Wahba co-founded popular Arabic audiobook site Iqraaly-but it wouldn’t have seen its current success unless Abdo had taken the time to analyse deeply what made customers stay loyal.
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